INDIGO BIOAUTOMATION, INC. PRIVACY POLICY

Your privacy is important to us. This Privacy Policy explains what data Indigo BioAutomation, Inc. (“we,” “us,” or “our”) collects from you and what we do with that data.  This includes interactions that we may have with you directly or when you contact us or visit our website indigobio.com other online locations in which we encounter you.

Please read this Privacy Policy carefully to understand our practices regarding your information and how we will treat it. By providing your personal information to us, you agree to our collection and use of your personal information in accordance with our Privacy Policy.

For our Product Privacy Policy specific to our software platforms, click here: indigobio.com/productprivacy

Information We Collect

We may collect several types of information from and about you, including information that identifies, relates to, describes, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household (“personal information”).  We also collect information that is about you but does not individually identify you.

We may collect and process the following personal information:

  • Information You Provide Directly
  • Name
  • E-mail address
  • Home and/or mailing address
  • Telephone number (landline and/or mobile phone)
  • Company name
  • Company address
  • Job title and professional credentials
  • Information contained in survey and other form responses
  • Information you share during meetings or events
  • Information We Collect Automatically
  • Geographic location, when you use or access our website or other electronic services
  • IP address
  • Data contained and session information contained in cookies, web beacons, and other tracking technologies.
  • Usage data about your interactions with and activity on our website, advertising and other digital offerings.
  • Browser type and version.
  • Device identifiers.

At times, anonymized information may also be collected regarding your interaction with and usage of our products and services, websites, training, advertising and communications. The information will be used to improve our products, services, training, advertising and communications and will not be associated with or linked to your personal information.

Methods of personal information collection:

We may collect your personal information in a number of ways, including but not limited to:

  • When you visit or interact with a website, landing page, online advertisement, YouTube page, LinkedIn, Reddit, or other electronic content offered by Indigo BioAutomation.
  • When you exchange correspondence with us, online, in person, over the phone, or through the mail.
  • When you request information or literature about our products, platforms, services, and capabilities, such as demonstrations, white papers, case studies, or brochures.
  • When you respond to surveys, questionnaires, or provide other feedback about our programs, advertising, products and services.
  • When you engage with us at Indigo specific or industry meetings or events.
  • Via information that is purchased or acquired from third parties and appended onto customer or prospective customer files, such as demographic and psychographic details and conference attendance information.

Providing certain personal information may be a requirement to be able to access certain products and services (e.g., to gain access to certain parts of the Website, to review white papers or case studies, and/or to participate in certain activities and events).

Automatic Collection and Cookies

We use cookies, web beacons, and other tools and similar technologies to provide a secure, reliable, and optimized experience on our website and services.  We may also use these cookies and other technologies to collect certain information automatically. This may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties.

Cookies are small files or pieces of data your web browser stores on your local device when you visit our websites.  Cookies allow websites and software applications to recognize your device, store your preferences, and enhance your user experience.  Cookies can be session-based (which are deleted when you close your browser) or persistent (which are stored on your device until they expire, or you delete them).

Types of Cookies We Use

We may use multiple types of cookies, including:

  • Essential Cookies.  These cookies (e.g., authentication cookies and session cookies) are necessary to provide core functionality such as logging in securely and maintaining sessions.  Without these cookies, our software and websites cannot function properly.
  • Performance and Analytics Cookies.  These cookies collect valuable insights into how users interact with our websites and software.  By tracking performance metrics like loading times, popular features, and navigation patterns, we can make informed decisions to improve functionality and create a seamless user experience.
  • Preference and Functionality Cookies.  These cookies allow us to personalize your experience by remembering your preferences like language selection or display settings.
  • Marketing and Advertising.  We use marketing and advertising cookies to help us deliver content, advertising, and messaging designed to appeal to your interests.  By capturing your interactions with us and your activities, we can tailor our actions to your preferences, interests, and previous behavior.
  • Third-Party Cookies.  Third-party tools, software, and platforms we use to support sales, marketing, and customer success efforts may use cookies to help deliver messages, content, and ads that are relevant, timely, and engaging.  By tracking your interactions, we can tailor our activities to your preferences, interests, and previous behavior, and improve performance and effectiveness.  We recommend you separately review the privacy and cookie policies of these third-party providers.

Cookie Management

You can manage and disable cookies in several ways:

  • Browser Settings.  Most browsers allow you to modify cookie settings under a “Preferences” or “Options” menu.  You can delete or block cookies, but please note that disabling certain cookies may impact your experience with our websites.
  • Cookie Consent Banner.  When you visit our websites for the first time, a cookie banner will appear, allowing you to accept, reject, or customize your cookie preferences.
  • Third-Party Opt-Out.  To manage cookies set by third parties, you can visit their individual opt-out pages.  Many advertising networks and analytics providers offer tools to opt out of tracking, such as the Digital Advertising Alliance’s YourAdChoices or the Network Advertising Initiative’s Consumer Opt-Out Tool. Keep in mind that these settings are specific to the third-party providers and may not affect cookies from other sources.

Impact of Disabling Cookies

While you can disable cookies, please note that certain core features and security functions may be limited, especially features essential for logging into and using our software and services.

Google Analytics

We also use Google Analytics to optimize our website and services based on the traffic we receive and assist with marketing. To learn more about Google Analytics, including options for opting out and/or managing the ads you may see online please visit https://policies.google.com/technologies/partner-sites.  Additional information regarding online advertising is available at https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.  To learn more about targeted advertising and the choices available to you, visit Webchoices:  Digital Advertising Alliance’s Consumer Choice Tool for Web US.

Additional Third-Party Providers

In addition to Google and Google Analytics, our website may utilize cookies (see Types of Cookies We Use, above), tools, and other technologies provided by other third parties.  These third parties may include, but are not necessarily limited to, HubSpot, Calendly, Cloudflare, and others.

How We May Use Your Personal Information

We may use your personal data to for business purposes including:

  • To plan, deploy, maintain and optimize our marketing, sales and customer programs, communications, and materials.
  • To improve and optimize support for our software and services
  • To respond to your inquiries, requests for information or quotes, and provide customer support
  • To communicate with you, including sending updates, marketing materials, and product information (you may opt-out of marketing and sales activities at any time).
  • For any other purpose with your consent

How We Share Your Information

We may disclose aggregated information about our website visitors, and information that does not identify any individual, without restriction.  We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may share your information with third-party software and service providers who assist us with the running and optimization of our business and operations and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • Business Partners: We may share your information with business partners who are part of the development and delivery of our marketing, customer and sales programs as well as our products and services.
  • Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., courts or government agencies).
  • Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of the transaction.
  • To Enforce Our Rights: We may disclose your personal information to enforce or apply our terms of use, terms of sale, and other agreements, including for billing and collection purposes.
  • To Protect Indigo BioAutomation, Inc.: We may share or disclose your personal information if we believe it is necessary or appropriate to protect the rights, property, or safety of Indigo BioAutomation, Inc., our customers, or others.  This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

In all other cases, we will not sell, rent or pass on your personal information to third parties, except when we (i) have obtained any required consent, if applicable, and (ii) we have completed a data processing agreement with the third party in question, which contains the necessary guarantees regarding confidentiality and privacy compliance of your personal information.

How Long Do We Keep Your Information?

Unless a longer storage period is required or justified (i) by law, (ii) through compliance with another legal obligation, or (iii) in response to a specific business need or special request, we will only store your personal information for the period necessary to achieve and fulfill the purpose in question, as specified in 3) How We May Use Your Personal Information.

What Are Your Privacy Rights?

Depending upon where you live, you may have the following rights concerning your personal data:

  • CONFIRM: You have the right to confirm whether we process your personal information.
  • ACCESS: You have the right to request copies of your personal information.
  • KNOW: You have the right to know the categories of sources for the personal information we collect about you, our business or commercial purpose for collecting or disclosing that personal information, the categories of third parties with whom we share that personal information, and the categories of personal information disclosed or sold to third parties.
  • RECTIFICATION: You have the right to request that we correct any inaccurate information.  Note that we may deny your request if we believe the updated information is incorrect or is being used for any fraudulent or deceptive purpose.
  • ERASURE: You have the right to request that we delete your personal data, under certain conditions.  Note that we may deny your request to delete if certain exemptions authorize or require us to retain the information for specific purposes.
  • RESTRICTION OF PROCESSING: You have the right to limit the processing of your personal information, including the processing of your sensitive personal information for the purpose of inferring characteristics about you.  Note that we may continue to process your personal information and sensitive personal information for other purposes consistent with this Privacy Policy.
  • DATA PORTABILITY: You have the right to transferability of your personal information.  If you submit a data portability request, we will provide you with a copy of your personal information in a common and portable format that you may transfer to another organization of your choosing.
  • OPT OUT OF SHARING: You have the right to opt out of the sharing of your personal information with third parties for cross-contextual behavioral advertising, if applicable.
  • OPT OUT OF PROFILING: You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects to you, if applicable.
  • BE FREE FROM DISCRIMINATION: You have the right to be free from discrimination for exercising your privacy rights.  We will not discriminate against you for exercising any of your available rights under applicable state or other privacy law.

If you wish to invoke your privacy rights, please contact [email protected]. Only you or someone legally authorized to act on your behalf may make a request related to your personal information.  To process your particular request, we may, when necessary and legally permitted, require you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.  We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.

“Do Not Track” Signals

Some web browsers have a “Do Not Track” preference that transmits a signal to the websites you visit with information indicating that you do not want your activity to be tracked.  We currently do not respond to browser “Do Not Track” signals, as there is no standard for how online services should respond to such signals.  As standards develop, we may develop policies for responding to such signals that we will describe in this Privacy Policy.

How Do We Secure Your Personal Information?

We have implemented physical, technological and organizational precautions to avoid (i) unauthorized access to your personal information, and (ii) loss, abuse or alteration of your personal data. We follow appropriate industry security standards and select third parties and partners who follow similar security best practices.

Unfortunately, the transmission of information via the internet is not completely secure.  Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website or to us.  Any transmission of personal information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on our website, our platforms, or products.

Indigo BioAutomation, Inc. as Service Provider

Indigo BioAutomation, as a service provider, processes data under the direction of our customers and subject to those customers’ privacy policies.  Indigo BioAutomation’s customers use our products, platforms, and services to process and analyze data about test samples collected in clinical and laboratory settings.  If you have questions regarding test samples, test sample data, or personal information collected from or about you by one of Indigo BioAutomation’s customers or another third party, you must contact that party directly with any requests about their use of your personal information.  This Privacy Policy is not intended to supersede or govern the privacy policies and practices of Indigo BioAutomation’s customers or any other third party.

If you are an employee of one of our customers, you can find information about the privacy practices applicable to our software platforms here: indigobio.com/productprivacy.

Children’s Privacy

Our products and services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information. If you believe we might have any personal information from or about a child under 18, please contact us at [email protected].

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the Effective Date at the top of this policy. We encourage you to review this policy periodically.

Contact Us

If you have questions and/or remarks about this Privacy Policy or our data protection practices, please contact us at:

Mail Indigo BioAutomation

ATTN: Privacy

385 City Center Drive, Suite 200

Carmel, IN 46032

Email [email protected]